There’s no such thing as “one size fits all." All the major email marketing companies are generic. From cupcake shops, to design agencies, to plumbing companies, they are trying to serve every type of business. Instead of a perfect-for-you solution, you wind up with a mass of features that aren’t a good fit for anyone, especially not bloggers. I've found that Convertkit is the perfect tool that makes it easy and obvious to grow your business through email marketing.